PRESS RELEASE: LOCAL BUSINESSES CELEBRATE STARTUP THAT SEEKS TO BOLSTER DC’S INDEPENDENT RETAIL WITH LAUNCH PARTY

Washington, DC May 26, 2015 — A launch party will be held at Miss Pixie’s on June 4, 2015 from 6 to 9PM to celebrate local, independent businesses and ATTIC, a new DC-born website that seeks to facilitate shopping at the area’s furniture stores. The event will feature prizes sourced from stores listed on ATTIC; musical performances by two DC artists: Sara Curtin (2014 Washington Area Music Award Nominee for Songwriter of the Year) and the Bachelor and the Bad Actress; and wine tasting from Cork Market & Tasting Room. For more information, visithttps://attic-dc.com/launch.

In a matter of weeks, ATTIC has become the largest online collection of vintage, antique, restored and used furniture in the Washington DC area. It is updated daily with the latest products from nearly 30 stores in DC, Maryland and Virginia. In DC, ATTIC currently includes well-known stores like Miss Pixie’s (Logan Circle), Off the Beaten Track Warehouse (NE), and Trohv (Takoma), as well as online operations like DC Treasure. The Virginia stores include shops from Alexandria to Falls Church and Reston. In Maryland it includes stores just outside the District up to Baltimore. ATTIC features a variety of styles from shabby chic to midcentury modern. It’s also targeted at a wide range of budgets, from affordable stores to high end ones. It is meant to showcase good alternatives to Craigslist and Ikea, as well as serve avid collectors.

ATTIC was born out of a desire to find unique furniture when its founder, Tarek Anandan, and his wife moved to a new home on the border of the Columbia Heights and Petworth neighborhoods. They had furnished several previous residences from stores around town. But between weekend-after-weekend of store visits, wading through tens of websites, numerous Instagram feeds and locally-operated Etsy stores, the search seemed ripe for innovation. After a few nights of programming and conversations with several stores, Tarek built the first version of ATTIC.

“There’s a reason we like to shop for vintage furniture, and it’s not just for the style or aesthetic,” explains Tarek. “Shopping local and shopping vintage means you’re supporting the independent retailers that make the community character-rich and distinct from other areas. It also has some nice environmental benefits.” The goals of ATTIC include:

  • To make the experience of shopping for vintage, antique and other used furniture from local independent businesses easier, and to expose this type of shopping to a larger audience.
  • To increase the foot traffic to and sales from DC’s brick and mortar stores, which make our streets and community interesting and rich in character.
  • To promote using restored, reclaimed, and up-cycled furniture to create beautiful and comfortable home interiors.
  • To lower the environmental impact of home furnishing by limiting the need to harvest wood; decreasing the need for worldwide shipping; and lowering furniture replacement needs that result from using cheaper and lower quality building materials common to new affordable furniture.

Tarek, and his programming partner Francisco Serrano, intend to improve ATTIC’s features in time. “We’ve got tons of innovative ideas on how to make ATTIC even better for shoppers and stores,” he notes, “but for now, we just want to prove the viability of the initial concept. If the stores start seeing customers from ATTIC, then we’ll know we’ve succeeded.” The response during the site’s soft launch period in early May was encouraging – the site garnered more than 2,000 views in two weeks without a presence on search engines and only minimal marketing.

For additional information, contact:

[email protected]

Instagram: @attic.dc
Facebook: https://facebook.com/atticdc
Twitter: @atticdc